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Fashion Entrepreneurship: Retail Business Planning, by Michele M. Granger, Tina M. Sterling
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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
- Sales Rank: #588541 in Books
- Published on: 2011-08-31
- Released on: 2011-08-31
- Original language: English
- Number of items: 1
- Dimensions: 10.64" h x .75" w x 8.40" l, 2.01 pounds
- Binding: Paperback
- 392 pages
About the Author
Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By cuihang
very useful for new company
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very helpful book - thanks!
9 of 9 people found the following review helpful.
Business planning simplified--Excellent concept!
By Lizzie
This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!
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