Sabtu, 28 Mei 2011

[E377.Ebook] Fee Download Marketing Management, by Greg Marshall, Mark Johnston

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Marketing Management, by Greg Marshall, Mark Johnston

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

  • Sales Rank: #16799 in Books
  • Published on: 2014-02-25
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 8.60" w x 10.90" l, 2.85 pounds
  • Binding: Hardcover
  • 576 pages

Most helpful customer reviews

3 of 4 people found the following review helpful.
Great book
By NCL
Great book. I wish I could have kept it but I ended up renting it because it cost to much to buy (200+). Either way the rental price and purchase price is too much.

0 of 0 people found the following review helpful.
This book accommodated all of the context needed for this ...
By Amazon Customer
This book accommodated all of the context needed for this course. If it had not been for the tools that this textbook provided me with it would have been very complicated to be successful in this course.

0 of 0 people found the following review helpful.
Waste of time.
By Amazon Customer
Waste of time. No through line of argument.

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[O171.Ebook] Fee Download Periodization Training: Theory and Methodology-4th, by Tudor Bompa

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Periodization Training: Theory and Methodology-4th, by Tudor Bompa

When it comes to designing programs for optimal training, Tudor Bompa's expertise is second to none. Bompa revolutionized western training methods when he introduced his groundbreaking theory of periodization in Romania in 1963. Today, periodization is the basis of every serious athlete's training.

Periodization is a scientifically based method for structuring short- and long-term training plans. Grounded in current research on exercise physiology, athletic psychology, and training methodology, periodization varies the intensity and volume of training to optimize the body's ability to recover and rebuild. This results in better performance and less risk of injury.

Periodization: Theory and Methodology of Training, Fourth Edition presents Bompa's latest refinements to the theory he developed. Formerly titled Theory and Methodology of Training, this long-standing classic has been translated into nine languages and has come to be regarded as the definitive reference on training theory. Now in its fourth edition, it's even better organized, easier to read, and more up-to-date than before.

No other book discusses planning and periodization in such detail or with so many specific, practical examples from a variety of sports. Periodization clearly describes
-the underlying principles of effective training;

-the objectives and components of an effective, comprehensive, long-term training program;

-proven strategies for optimal peaking; and

-how to train for better motor ability, working capacity, skill effectiveness, and psychological adaptability.
Learn how to train for maximum gains with insights from the man who pioneered the concept of periodization. With Bompa's Periodization, you'll build stronger, faster, more durable athletes for better performance.

  • Sales Rank: #362816 in Books
  • Brand: Brand: Human Kinetics
  • Published on: 1999-05-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.00" w x 8.50" l,
  • Binding: Paperback
  • 424 pages
Features
  • Used Book in Good Condition

About the Author
"

Tudor O. Bompa, PhD, is recognized worldwide as the foremost expert on periodization training. He first developed the concept of ""periodization of strength"" in Romania in 1963, as he helped the Eastern Bloc countries rise to dominance in the athletic world. Since then, Bompa has used his system to train 11 Olympic Games and world championship medallists and elite athletes.

A full professor at York University in Toronto, Bompa has authored several important books on physical conditioning, including Serious Strength Training, Second Edition, Periodization Training for Sports, and Total Training for Young Champions as well as numerous articles on the subject. He has made presentations on periodization training in more than 30 countries. His publications, conferences, and ideas are highly regarded and enthusiastically sought out by many top professional athletes and training specialists. Bompa is married and lives in Sharon, Ontario.

Bompa currently offers certification programs in strength training, planning, and periodization. ""The Tudor Bompa Training System"" is designed for personal trainers, instructors, coaches, athletes, and educators. For more information, contact Dr. Tudor Bompa, P.O. Box 95, Sharon, ON, LOG 1VO, Canada.

"

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Ed O.
Amazing book!! All the basics you must know for training

1 of 1 people found the following review helpful.
must have for fitness professionals
By S A F
This is by far the best book I have read thus far on the subject of setting up a long term training plan and how to adjust it according to adaptive response. The book is full of study references on everything from training ages to dominate energy systems in various sports. Every strength and conditioning professional had better have this in your library!!!!!

12 of 13 people found the following review helpful.
Excellent, but long winded and incomplete
By Sabrewolfy
Periodization is the secret to effective training. The human body adapts to whatever you're doing to it within about 4 months. If you want your gains to continue after 4 months of training, periodization is the key.

Bompa's title could be slightly improved to: Periodization: Science, Theory, and Methodology.... Bompa references ~1100 books and/or scientific articles to educate the reader. He clearly explains the resulting theory, and also provides many examples of periodization schemes that apply the science and theory. See my other reviews, I've read a number of scientific based books on training, and I took 17 pages of notes from Periodization. This book is rich with information.

My quest for Exercise Science knowledge actually began a year ago when I experienced a frustrating plateau. I overcame the plateau by stumbling across one of Bomba's periodization schedules (1232, 3434, 5456) in a kinesiology journal. Using this scheme (Bomba would call it a 3:1), I have experienced explosive gains, and I realized that periodization is the key to training. This book is a must read for any serious athlete or coach.

Why only 4 stars?
1. Bompa repeats the same concepts repeatedly and devotes too many pages to obvious coaching activities. This book could easily be shortened to 150 - 200 pages.
2. Any book in excess of 300 pages and titled "Periodization" should extensively cover all relevant training theories. Bompa almost completely neglects Block Periodization. The more advanced you get in your training, the more relevant Block Periodization becomes.
3. Bompa is unfortunately under-influenced by Eastern European training science, theory, and methods in general (hence only the brief mention of Block Periodization which is an Eastern European invention).

I've yet to find a book that elucidates Block Periodization to my satisfaction. Verkhoshanky lays out the principles of it in Supertraining, but much more detail would have been helpful.

In short: A must read on periodization, but unfortunately it won't be your only or last read on the subject.

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Fabulous!: A Photographic Diary of Studio 54, by Bobby Miller

There has never been -- and there will never be -- another nightclub to rival the playfulness, the glamour, the sheer audacity of Studio 54. With its world famous reputation, Studio 54 promised a never-ending parade of superstars and freaks from all walks of life. Bobby Miller was there to photograph these unbelievable apparitions of the night, and in Fabulous he not only shows us who they were, but tells us what they were doing.

Andy Warhol, Grace Jones, Jerry Hall, Martha Graham, Calvin Klein, Eartha Kitt, Muhammad All.... The list of celebrities in this book goes on and on, its sheer magnitude astounding, its diversity downright shocking. Studio 54 was the catalyst that brought together some of the most famous, creative, and strangest people in the world. The photographs in this collection, along with the anecdotes that Bobby Miller shares, make this the most complete portrait we have of the gorgeous chaos that was Studio 54.

  • Sales Rank: #1399148 in Books
  • Published on: 1998-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 9.25" w x .75" l,
  • Binding: Hardcover
  • 142 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
This book is a time warp: everything the 70's wanted to be!
By A Customer
Bobby Miller is a friend and an artist. That's how I know him. He is a fun and fabulous friend, and his art in uncompromised and unadulterated fun and fabulousness. Let him take you by the hand into the womb of the 70's: smell the smoke, the sweat, the cheap cologne. ( Stained dresses were a dime a dozen, I'm sure.) This book is a pictographic history of the big bang of the Age of Aquarius. It's an authentic item for those culturally inclined, no matter what your persuasion. Give it to yourself and think of it as a history book with lots of pictures (and great writing, too)!

3 of 3 people found the following review helpful.
Club of the century immortalized
By A Customer
How great to find a collection of photographs successfully depicting a slice of amazing history. And the anecdotes and text are both entertaining and informative. Mr. Miller is an unknown master waiting to be discovered. This is the consumate report on the legendary nightclub of the seventies. A great gift item for the serious seventies affectionado.

2 of 2 people found the following review helpful.
Better than the fantastic symphony
By A Customer
What a wonderful work. Clearly, Mr. Miller has a terrific eye and can capture the glit, glam, feels and smells of what Studio 54 must have been like. If only I could have been there too. Alas, I'm too young for that, but at least I can see what life was like in the golden age. Signed, A Fan From Ophir There

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Minggu, 22 Mei 2011

[S716.Ebook] Get Free Ebook Shopify 101: Make Money With Online Selling Sites!, by Anneke Camstra

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  • Sales Rank: #1226422 in eBooks
  • Published on: 2015-08-11
  • Released on: 2015-08-11
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
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By Amazon Customer
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Jumat, 20 Mei 2011

[J303.Ebook] Ebook Free The Historical AnimalFrom Syracuse University Press

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The conventional history of animals could be more accurately described as
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veterinary medicine, embracing a radical interdisciplinarity that is crucial to
understanding our nonhuman past.
Grounded in the knowledge that there has never been a purely human time
in world history, this collection asks and answers an incredibly urgent question
for historians and others interested in the nonhuman past: in an age of mass
extinctions, mass animal captivity, and climate change, when we know much
of what animals have done in the past, which of our activities will we want to
change in the future?

  • Sales Rank: #2505928 in Books
  • Published on: 2015-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.11" h x .89" w x 6.00" l, 1.30 pounds
  • Binding: Paperback
  • 432 pages

Review
Coming at the non-human from multiple times, places, and
methodologies, The Historical Animal captures the vibrancy and
promise of history and animal studies. The collection spans the
globe and the centuries, bringing together essays on burros and
whales, zoos and city streets. Showing off the range and talent of
historians working on animals in the past from medieval England
to modern Chicago, The Historical Animal stands as the capstone
to a new and energetic school of inquiry. (Jon T. Coleman, author of Vicious: Wolves and Men in America)

One of the finest edited collections I
have encountered in animal history: fascinating,
readable, and accessible. It will
be appropriate to use with undergraduates
as well as graduate students. (Ann N. Greene, Department of History and Sociology of Science, University of Pennsylvania)

About the Author
Susan Nance is an associate professor in the Department of History and an affiliated faculty
member at the Campbell Centre for the Study of Animal Welfare at the University of Guelph,
Ontario, Canada. She is the author of Entertaining Elephants: Animal Agency and the Business
of the American Circus.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A collection of academic style, jargonny essays exploring new ways of incorporating animals in human history.
By lyndonbrecht
This is a collection of essays in which historians write about animals and history. They are academic in nature and some might be considered postmodern. For the appropriate reader this will be a good read, but many readers will find some of the essays puzzling, arcane and even peculiar. There's considerable use of the concept of animal bodies, as if the word animal did not include its body.

These strike me as they best and/ or most interesting of the 16 in the book. Sandra Swart writes about zombie zoology, bringing back extinct species, looking at the quagga--and also at Nazi German interest in these things. Lisa Cox discusses animals through telling about her experience organizing a veterinary museum. Gary Shaw looks at horses and actors, using actor-network theory, which is more readable than it sounds. Coception Zuleuta writes about gorillas and sigh language and wonders if we can ask animals questions and get answers from the, for a "first person natural history." Andrew McEwen looks at the human/ animal bond in Canada's first world war, mostly horses.

There's more, including leopard murders, New York as an anthrozootic city, the woody adelgid as an actor in the Appalachians. The basic points are that animals are not just objects or things, but active forces with impact on the outcome of any situation they are a part of, even if only a small impact is involves. It strikes me that in a way they are writing about human actions as part of a larger ecosystem in which all parts affect the whole.

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Sabtu, 14 Mei 2011

[R698.Ebook] Fee Download The New Pillars of Modern Teaching (Solutions) (Solutions: Solutions for Modern Learning), by Gayle Allen

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The New Pillars of Modern Teaching (Solutions) (Solutions: Solutions for Modern Learning), by Gayle Allen

Revamp the traditional pillars of pedagogy for the digital world. Using real-world examples and relevant stories, the author shares how educators can empower learners to design their instruction, curate their curriculum, and build feedback loops to assess their development. Acquire a deep understanding of the student's role in the digital classroom, and recognize the importance of making mistakes to move forward.

Benefits


-Investigate the effect technology has on the classroom and student work.
-Explore ways to support students in owning their learning.
-Move past the outdated, traditional pedagogical pillars-instruction, curriculum, and assessment.
-Incorporate the new pedagogical pillars-design, curation, and feedback-into the classroom.
-Gain practical resources and questions for reflection and discussion.

  • Sales Rank: #753010 in Books
  • Published on: 2015-11-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .30" w x 5.80" l, .25 pounds
  • Binding: Perfect Paperback
  • 65 pages

About the Author

Gayle Allen, EdD, MBA, is a lifelong educator who has worked as a teacher, coach, and administrator in K-12 schools, as well as an adjunct professor at Teachers College, Columbia University. The founder of two professional learning institutes whose missions are to promote teacher growth and leadership, she is a passionate supporter of providing opportunities for teachers and school leaders to reflect on and grow their practice. Gayle serves as the founding director of BrightBytes Labs, a research organization that studies the factors that influence effective teaching and learning.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent concept with one suggesting.
By Amazon Customer
We are all looking for autonomy, mastery and purpose in what we do, it is no less with students. In Gayle Allen's work, "The New Pillars of Modern Teaching", the shift to the student and teacher as a "learning worker" is defined. Learning, according to Allen, is now about the design, curation and feedback. The book not only defines these three pillars, but gives a clear implementation including example web sites. The last chapter also clarifies the need to have students learn to fail faster. Failure is critical to learning so good students will need to fail quickly to learn and then move on. The teacher's role shifts to supporting this process.

One weakness is the lack of understanding of the Quality movement in this process. Allen needs to reflect on expanding her understanding of feedback. Not only do you need to have a feedback loop so you can improve on a specific task, but you need a Quality Improvement process, not just feedback. The student needs to know what to improve, but they need to better understand why they came to that thought in the first place so they can truly change their thinking. Just getting feedback will not make you more efficient. To fail faster the student will need to reflect on how they came to that point in the first place, then modify their future learning.

Over all it is a short, but excellent reflection on where things are heading.

John Sonnenberg
john.sonnen@aol.com

0 of 0 people found the following review helpful.
Design Thinking for Learning
By Nathan
This is an essential piece, along with Will Richardson and George Couros's work on changing our schools. Very much worth your purchase and your time!

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[M422.Ebook] Download Together in Harmony: Combining Orff Schulwerk and Music Learning Theory/G6496, by Diane M. Lange

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Together in Harmony: Combining Orff Schulwerk and Music Learning Theory/G6496, by Diane M. Lange

  • Sales Rank: #547109 in Books
  • Published on: 2005-06-30
  • Original language: English
  • Dimensions: 10.25" h x 7.25" w x .50" l, .45 pounds
  • Binding: Spiral-bound
  • 87 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
How to teach music using Gordon and Orff at the same time
By Vanessa Van Valin
I have taken classes in Orff Schulwerk and Gordon's Music Learning Theory - both systems have excellent techniques to strengthen a child's musical independence and understanding, yet are fundamentally different in some ways. I've been looking for a way to combine the strong points of each system and this book has been infinitely helpful to do just that. The strong point of Orff Schulwerk is the wonderfully varied and versatile system of experiencing music holistically through speech, movement, singing, and Orff instruments, highlighting the children's own creativity and improvisation. The strong point of Gordon is that he uses music in different tonalities and modes from the beginning and develops a child's sense of melody and harmony much earlier, which improves a child's musical hearing, understanding and enjoyment of singing. He also uses rhythm solfege based on the beat function system, which has advantages over other systems. Gordon himself always said that his theories are not a method and no matter what pedagogy one uses, one can add in his music learning theories to enhance what the students are already doing. Because I work in a school that has no instruments, I am not able to fully realize the educational ideas that are a part of Orff's system. Gordon's theories have 50 years of research behind them and are so central to developing young musicians, I think a new way is being paved in music education. Ms. Lange's book presents ways to combine both of these excellent systems in a way that stays true to the essence of each system and highlights the commonalities while reconciling the differences. Kudos to her!

5 of 5 people found the following review helpful.
Orff Meets Gordon
By J. R.
Diane Lange, a music professor at UTA, has written a concise and practical exposition on combining two effective approaches to music teaching and the result is a balanced approach that builds up the weak spots in both. This is a book that should be read by teachers who are familiar with at least one of these approaches. That is the ideal, but Ms Lange provides detailed lesson plans that are clear enough for any music teacher to use. The lesson plans alone are worth the price of the book. The history and theory included provide the foundation to build your own plans in a logical, effective manner. Orff and Gordon's Music Learning Theory is the combination that will be taught and practiced in the future. Try it and you'll never be happy with the single approach.

Jerry
[...]

0 of 3 people found the following review helpful.
Great
By Adriana
This is a great product, exactly what the description states. I am satisfied with my purchase. I would highly recommend it.

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Minggu, 08 Mei 2011

[J259.Ebook] Ebook Free Loose-Leaf for Management: A Practical Introduction, by Angelo Kinicki, Brian Williams

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Loose-Leaf for Management: A Practical Introduction, by Angelo Kinicki, Brian Williams

"NOTE: This ISBN is a standalone book and doesn't include an access code."

The seventh edition of Management: A Practical Introduction by Kinicki/Williams―a concepts book for the introductory course in management-uses a wealth of instructor feedback to identify which features from prior editions worked best and which should be improved and expanded. By blending Angelo’s scholarship, teaching, and management-consulting experience with Brian’s writing and publishing background, we have again tried to create a research-based yet highly readable, practical, and motivational text.

The primary goal is simple to state but hard to execute: to make learning Principles of Management as easy, effective, and efficient as possible. Accordingly, the book integrates writing, illustration, design, and magazine-like layout in a program of learning that appeals to the visual sensibilities and respects the time constraints and different learning styles of today’s students. It is the hope that this product will make a difference in the lives of students, to produce a product that students will enjoy reading, and that will provide them with practical benefits.

  • Sales Rank: #13104 in Books
  • Published on: 2015-01-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x .90" w x 8.50" l, 2.62 pounds
  • Binding: Loose Leaf
  • 672 pages

About the Author
Professor of management at Arizona State University. He received the Instructor of the Year Award for executive Education from the center for executive development in the college of business administration at ASU.

BARIN K. WILLIAMS has a B.A and M.A from Stanford University and held managerial jobs in education, communication, and publishing.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Just another textbook.
By Jessica
While loose-leaf textbooks are not ideal, that is how this particular textbook is sold everywhere I looked. It arrived just as expected & in wrapping. The loose-leaf pages are already hole punched so I put it all in a binder. I'm not sure why people are surprised by this and giving negative reviews when it is stated in the heading.

1 of 1 people found the following review helpful.
A lot of people were disappointed because because you get a bunch a pages
By Phoebe
READ BEFORE BUYING! A lot of people were disappointed because because you get a bunch a pages... that could fall apart because of no binding. You will have to buy a 2 inch folder for it. It's a textbook. Since I am not a business/management major... it is was it is. The text information were clear and easy to understand. What I loved about this book is that the pages are loose... it is a ~2 inch think book, so I loved the fact that I could take only the chapters I need out, put it in a smaller folder and take it to go. If you want to sell it again, just make sure you keep the front and back covers... all pages, and keep it in good condition.

2 of 2 people found the following review helpful.
One Star
By Amazon Customer
Did not come with the access code for McGraw hill

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The 2016 update to the Sugar Free Shopper's Guide includes hundreds of new products that have less than 3g of sugar per 100g. Coverage has also been added for new product categories like Ready Meals and Frozen Pizza. The guide is now 122 pages of low sugar goodness.

  • Sales Rank: #1679673 in Books
  • Published on: 2016-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .28" w x 5.00" l, .29 pounds
  • Binding: Paperback
  • 122 pages

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Sabtu, 07 Mei 2011

[R814.Ebook] Ebook Free Macroeconomics: Canadian Edition Updated, by N. Gregory Mankiw, William M. Scarth

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Book by Mankiw, N. Gregory, Scarth, William M.

  • Sales Rank: #10291617 in Books
  • Brand: Brand: Worth Publishers
  • Published on: 2003-08-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.22" h x 1.03" w x 8.24" l, 2.95 pounds
  • Binding: Hardcover
  • 600 pages
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  • Used Book in Good Condition

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Senin, 02 Mei 2011

[J783.Ebook] Free Ebook Managing Sport Business: An Introduction (Foundations of Sport Management)From Brand: Routledge

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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

  • Sales Rank: #4453661 in Books
  • Brand: Brand: Routledge
  • Published on: 2011-10-15
  • Released on: 2011-09-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.12" w x 6.85" l, 1.95 pounds
  • Binding: Paperback
  • 496 pages
Features
  • Used Book in Good Condition

About the Author

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.

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